![]() ![]() Or to be more precise: Guidance for Industry on ‘Internet/Social Media Platforms with Character Space Limitations – Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices’. In June this year, the US FDA issued draft guidance for healthcare companies on how to tweet and conduct search advertising for branded products. Healthcare professional insights to optimise your healthcare launch strategy View all our insights solutions ![]() Tracking the real-time needs and views of healthcare professionals Scientific Conversation Analysis Identify fake news and learn how healthcare professionals are responding Digital Healthcare PersonasĬreate or enhance your digital healthcare professional personas The Digital ATU Uncover real-world cases and little-known side effects of your products Fake News Detection Receive real time updates on the needs and views of healthcare professionals Drug Safety Monitoring Learn how healthcare professionals engage before, during and after your events Real Time Healthcare Alerts Who, where, and what are health influencers saying?ĭiscover healthcare professionals’ needs, opinions and their digital behaviours Competitive Intelligenceĭiscover how your competitors are viewed and engaged with online Congress Tracking Identify your biggest online healthcare professional influencers Understand how your healthcare brand and message is perceived online Online support for assessment and understanding of adverse events Market-Led Brand Planningĭevelop impactful strategies with your customer in mind Reputation Management Provide your Medical Science Liaisons (MSLs) with tools to understand and support healthcare Enhanced Pharmacovigilance ![]() Manage relationships with key thought leaders and stakeholdersĭiscover how you can identify and help to tackle health misinformation Digital Customer Engagement Training Healthcare professional insights to support your route to market Medical Affairs Identify and meet healthcare professional information needs on the channels they use Market Access Leverage your healthcare professional perceived differentiators Content Strategy Overcoming the internal and external hurdles for effective DOL engagement Congress Strategyīuild education and engagement strategies for your key events Omnichannel Marketing StrategyĬreate a meaningful and consistent experience for your customers Market Disruption Plan your launch in a way that resonates with your customers and their digital behaviours. Create engagement plans to build relationships with your most influential customers Launch Excellence ![]()
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